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Designing Your Customer’s Decisions
There is a vital lesson buried in the August 19, 2009 Jet Blue announcement that they were suspending sales of the $599.00 "All You Can...
John Sviokla
Aug 3, 2024


Creative Work Unlocked by Crowdfunding: A disruptive innovation
The other day I received a downright inspirational email from my friends at IndieGoGo, a site dedicated to the collaborative funding of...
John Sviokla
Sep 10, 2022


Designing Promotions in the Internet Age: Groupon’s Five Key Lessons for All Companies
There is an interesting experiment happening on the web - where Groupon.com is putting out one deal a day, in sixteen cities across the...
John Sviokla
Sep 8, 2022


Understanding Iconic Value
I love Ike Perlmutter. He understood that Iron Man, The Hulk, Spiderman and 4,997 other characters had tremendous long term value. He...
John Sviokla
Sep 1, 2022
Disney Buys Marvel: How to Design 3D Brands
Many comic fans around the world, my eldest son John included, will bemoan today's announcement that the Disney entertainment zaibatsu...
John Sviokla
Aug 3, 2022
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