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Designing Your Customer’s Decisions
There is a vital lesson buried in the August 19, 2009 Jet Blue announcement that they were suspending sales of the $599.00 "All You Can...
John Sviokla
Aug 3, 2024
Marketing Remix (with Antony Paoni)
It has been reported that Wal-Mart, which represents almost two percent of the Gross Domestic Product of the United States, is "afraid"...
John Sviokla
Apr 12, 2024
Why Every Firm Can Learn From Facebook's Stumble
When you share information on a social site: Who owns the content? Who controls it? This is a very complex and interesting question at...
John Sviokla
Feb 18, 2024
Real Time Brand Management
On March 13, a Virgin America flight from Los Angeles to New York was diverted from John F. Kennedy International Airport to Stewart...
John Sviokla
Jan 1, 2024
How to Make Decision Making More Adaptable with Layers
Co-authored with Chris Curran Never before has such a mass of data existed. Needless to say, all this information complicates the...
John Sviokla
Dec 3, 2022


Are You Swimming in Data? Three benefits of Data Visualization
"A good sketch is better than a long speech..." -- a quote often attributed to Napoleon Bonaparte The ability to visualize the...
John Sviokla
Nov 17, 2022


The Best Companies Use the Best Ideas
As someone who has been around organizations for a long time and working with them to create and implement new ideas, I observe that many...
John Sviokla
Nov 11, 2022


Innovation Lessons from the Battle of Normandy
Shortly after the American's and Brits landed in Normandy they found themselves caught up in a region known as the Bocage. In the Bocage,...
John Sviokla
Nov 5, 2022
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