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Real Time Brand Management
On March 13, a Virgin America flight from Los Angeles to New York was diverted from John F. Kennedy International Airport to Stewart...
John Sviokla
Jan 1, 2024


Starbucks Crowdsources Two Obvious Apps That Every Retailer Should Have!
Starbucks has announced that they are fielding two applications, in test, that help users find their stores, explore the menu and...
John Sviokla
Sep 22, 2022


Designing Promotions in the Internet Age: Groupon’s Five Key Lessons for All Companies
There is an interesting experiment happening on the web - where Groupon.com is putting out one deal a day, in sixteen cities across the...
John Sviokla
Sep 8, 2022


The Google Doodle Logic
On August 14, 2009, Google put the "doodle" above on their homepage to remind the world that it was the birthday of Hans Christian...
John Sviokla
Aug 21, 2022


Google v. Facebook: The battle for the world's attention
If you are the type of person who likes to think about where things might be going I'd suggest you start watching the evolving...
John Sviokla
Aug 19, 2022
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