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Designing Your Customer’s Decisions
There is a vital lesson buried in the August 19, 2009 Jet Blue announcement that they were suspending sales of the $599.00 "All You Can...
John Sviokla
Aug 3, 2024
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Real Time Brand Management
On March 13, a Virgin America flight from Los Angeles to New York was diverted from John F. Kennedy International Airport to Stewart...
John Sviokla
Jan 1, 2024
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Customer Service 2.0: Transparency, Tribes, and Talent
I confess that I have a warm spot in my heart for customer service operations. It is probably because I met my wife of 29.5 years Eileen...
John Sviokla
Dec 7, 2022
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The Best Companies Use the Best Ideas
As someone who has been around organizations for a long time and working with them to create and implement new ideas, I observe that many...
John Sviokla
Nov 11, 2022
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Five Ways Augmented Reality Will Change your Business
My colleague Anand Rao and I think that augmented reality is going to be a big deal for businesses. What is it? It is the idea that...
John Sviokla
Oct 30, 2022
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Thought Experiment: What if Facebook, Skype and PayPal Merged?
Many people don't know that Bostonian William Crapo (Billy) Durant founded General Motors, and if you ever go to the old General Motors...
John Sviokla
Oct 3, 2022
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