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Designing Your Customer’s Decisions
There is a vital lesson buried in the August 19, 2009 Jet Blue announcement that they were suspending sales of the $599.00 "All You Can...
John Sviokla
Aug 3, 2024
Marketing Remix (with Antony Paoni)
It has been reported that Wal-Mart, which represents almost two percent of the Gross Domestic Product of the United States, is "afraid"...
John Sviokla
Apr 12, 2024
Why Every Firm Can Learn From Facebook's Stumble
When you share information on a social site: Who owns the content? Who controls it? This is a very complex and interesting question at...
John Sviokla
Feb 18, 2024
If your fields could talk, what would they say?
I’ve been pondering the following quote from David Friedberg, founder and former CEO of Climate Corporation: “Our strategy is to make the...
John Sviokla
Jan 17, 2024
Real Time Brand Management
On March 13, a Virgin America flight from Los Angeles to New York was diverted from John F. Kennedy International Airport to Stewart...
John Sviokla
Jan 1, 2024
Amazon.gov?
The US and China dominate global consumer competition based on the power of a few platform leaders. In the US, Amazon, Apple, Google,...
John Sviokla
Dec 19, 2023
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