Blog | John Sviokla

Designing Your Customer’s Decisions

There is a vital lesson buried in the August 19, 2009 Jet Blue announcement that they were suspending sales of the $599.00 "All You Can...

John Sviokla

Aug 3, 2024

It has been reported that Wal-Mart, which represents almost two percent of the Gross Domestic Product of the United States, is "afraid"...

John Sviokla

Apr 12, 2024

When you share information on a social site: Who owns the content? Who controls it? This is a very complex and interesting question at...

John Sviokla

Feb 18, 2024

I’ve been pondering the following quote from David Friedberg, founder and former CEO of Climate Corporation: “Our strategy is to make the...

John Sviokla

Jan 17, 2024

On March 13, a Virgin America flight from Los Angeles to New York was diverted from John F. Kennedy International Airport to Stewart...

John Sviokla

Jan 1, 2024

The US and China dominate global consumer competition based on the power of a few platform leaders. In the US, Amazon, Apple, Google,...

John Sviokla

Dec 19, 2023