John Sviokla
Designing Your Customer’s Decisions
There is a vital lesson buried in the August 19, 2009 Jet Blue announcement that they were suspending sales of the $599.00 "All You Can...
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John Sviokla
- Apr 12
Marketing Remix (with Antony Paoni)
It has been reported that Wal-Mart, which represents almost two percent of the Gross Domestic Product of the United States, is "afraid"...
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John Sviokla
- Feb 18
Why Every Firm Can Learn From Facebook's Stumble
When you share information on a social site: Who owns the content? Who controls it? This is a very complex and interesting question at...
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John Sviokla
- Jan 17
If your fields could talk, what would they say?
I’ve been pondering the following quote from David Friedberg, founder and former CEO of Climate Corporation: “Our strategy is to make the...
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John Sviokla
- Jan 1
Real Time Brand Management
On March 13, a Virgin America flight from Los Angeles to New York was diverted from John F. Kennedy International Airport to Stewart...
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John Sviokla
- Dec 19, 2023
Amazon.gov?
The US and China dominate global consumer competition based on the power of a few platform leaders. In the US, Amazon, Apple, Google,...
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John Sviokla
- Dec 11, 2023
Are Your Assets Live or Dead?
My good friend and colleague Miles Everson is one of the smartest strategic thinkers I’ve ever met. The other day he said to me: “An...
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John Sviokla
- Jun 6, 2023
3rd Wave Capitalism: Podcast
I was recently interviewed by Scott Henderson for the site New Empire Builders, which is a site dedicated to finding new startups,...
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John Sviokla
- Apr 5, 2023
The Dual Nature of Knowledge Work Productivity
When we think about knowledge work productivity, it is a very tricky subject. The reason it is tricky is because at one extreme we can...
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John Sviokla
- Dec 18, 2022
Five Keys to Creating an Information Advantage
The value of having superior information has been true throughout human history, and the fact that my friend Tom Davenport's book on...
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John Sviokla
- Dec 7, 2022
Customer Service 2.0: Transparency, Tribes, and Talent
I confess that I have a warm spot in my heart for customer service operations. It is probably because I met my wife of 29.5 years Eileen...
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John Sviokla
- Dec 3, 2022
How to Make Decision Making More Adaptable with Layers
Co-authored with Chris Curran Never before has such a mass of data existed. Needless to say, all this information complicates the...
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John Sviokla
- Nov 17, 2022
Are You Swimming in Data? Three benefits of Data Visualization
"A good sketch is better than a long speech..." -- a quote often attributed to Napoleon Bonaparte The ability to visualize the...
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John Sviokla
- Nov 11, 2022
The Best Companies Use the Best Ideas
As someone who has been around organizations for a long time and working with them to create and implement new ideas, I observe that many...
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John Sviokla
- Nov 5, 2022
Innovation Lessons from the Battle of Normandy
Shortly after the American's and Brits landed in Normandy they found themselves caught up in a region known as the Bocage. In the Bocage,...
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John Sviokla
- Oct 30, 2022
Five Ways Augmented Reality Will Change your Business
My colleague Anand Rao and I think that augmented reality is going to be a big deal for businesses. What is it? It is the idea that...
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John Sviokla
- Oct 26, 2022
The Rise of the Networked Economy: Or, why Williamson and Ostrom Won the 2009 Nobel in Economics
I believe that the reason Oliver Williamson, whose work builds on the seminal work of Ronald Coase on transaction costs and Elinor...
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John Sviokla
- Oct 26, 2022
Taming the Torrent of Data... For competitive advantage...
I recently had the good fortune of leading our Diamond Exchange, where we discussed how companies could create competitive advantage...
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John Sviokla
- Oct 14, 2022
Are You a Vendor or a Business Partner?
One of my colleagues just asked me: What's the difference between a vendor relationship and a true business partnership? This is a vital...
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John Sviokla
- Oct 12, 2022
Disruptive Design: Icarus meet air traffic control!
Oliver Yeh a first year Mechanical Engineering student at MIT just successfully designed, launched and retrieved a camera 17.5 miles into...
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