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Tag Archives: strategy

Ten Propositions for the Virtual Age…

By John Julius Sviokla | Published February 8, 2010

Back in 1993, Jeffrey Rayport and I were trying to understand the implications of the exploding information world. It was about a year before the first browser, Mosaic, was created. Below are our “ten propositions for the virtual age”. I’d love your reaction to.

Posted in branding, business strategy, customer experience, ideas | Also tagged , , , 1 Comment

Brand Management and the 10:45 Per Day Generation

By John Julius Sviokla | Published February 2, 2010

The Kaiser Foundation recently released a study documenting the astounding fact that 8-18 year olds in the United States have increased their media use from 8hrs 33 mins per day in 2004 to 10hrs 45 mins in 2009, which means that except for when.

Posted in branding, business strategy, customer experience, ideas, innovation | Also tagged , , , , , 1 Comment

Is This Innovation Too Disruptive for My Firm?

By John Julius Sviokla | Published January 15, 2010

One of the trickiest decisions in business is to assess: is this innovation too innovative for my firm? You need to decide, will the core business embrace the new product or service, or reject it?  Xerox, which invented the laser printer, ethernet, and the.

Posted in design, ideas, innovation | Also tagged , , , 1 Comment

Five Keys to Creating an Information Advantage

By John Julius Sviokla | Published December 18, 2009

The value of having superior information has been true throughout human history, and the fact that my friend Tom Davenport’s book on Competing on Analytics has enjoyed tremendous success is a signal that this topic is hot and becoming hotter!. I believe that in.

Posted in ideas, innovation | Also tagged , 1 Comment

Customer Service 2.0: Transparency, Tribes, and Talent

By John Julius Sviokla | Published December 7, 2009

I confess that I have a warm spot in my heart for customer service operations. It is probably because I met my wife of 29.5 years Eileen Marie when she and I were on the customer service phones at the Polaroid Corporation. As an.

Posted in customer experience, innovation | Also tagged , 1 Comment

Starbucks Crowdsources Two Obvious Apps That Every Retailer Should Have!

By John Julius Sviokla | Published September 22, 2009

Starbucks has announced that they are fielding two applications, in test, that help users find their stores, explore the menu and nutritional information.  They are have an application which allows customers to recharge their Starbucks card, and enables the phone to display a bar.

Posted in branding, webtech | Also tagged , 1 Comment