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Tag Archives: marketing

Creative Work Unlocked by Crowdfunding: A disruptive innovation

By John Julius Sviokla | Published September 11, 2010

The other day I received a downright inspirational email from my friends at IndieGoGo, a site dedicated to the collaborative funding of ideas.  (Here’s a short video of my friend Slava Rubin, co-founder of the company.)  The missive pointed to a video featuring 9.

Posted in innovation, marketing | Also tagged 2 Comments

Digital Innovation in Social Space: The Patriot’s Jumbo, Jumbotron

By John Julius Sviokla | Published June 12, 2010

The New England Patriots are installing a 164 x 41.5 foot high definition television for this upcoming season, which is puny compared to the Dallas Cowboy’s two 180 x 72 foot LED screens!  Besides the fact that I’m simply amazed by the technology itself,.

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The Importance of The Sales Cycle in Getting an Innovation Off the Ground

By John Julius Sviokla | Published June 4, 2010

Time hurts all deals. — Anonymous A key reason innovations fail is that inventors neglect to correctly assess how long it takes to sell something truly new, and while they figure this out they usually run out of capital.  I came to believe this.

Posted in innovation, leadership, marketing, sales | Also tagged , , 3 Comments

Do You Curate Your Audience?

By John Julius Sviokla | Published May 29, 2010

Earlier this week, in a hot New York City, I was having some tea and lemonade with a dear friend who is a  senior publishing executive.  When our conversation turned to exploring the future of publishing she said, “our folks say our core value.

Posted in customer experience, innovation, marketing | Also tagged , 3 Comments

Sales Reinvention: Why the iPad is a person to person innovation

By John Julius Sviokla | Published May 28, 2010

Nothing happens until somebody sells something. — Anonymous I admit it.  I love salespeople.  There are few things more precious to an enterprise than someone who can create demand.  I have also been using my iPad for a couple months now, and as someone.

Posted in innovation, marketing, sales | Also tagged , 6 Comments

Gifting as Branding: How Coke & Pepsi Use Social Media

By John Julius Sviokla | Published May 24, 2010

Coke & Pepsi are very active in social media and I think their hard work is helping to build up a “trust bank” with their audience.  As has been widely reported, Pepsi took their Superbowl ad budget and instead of creating a set of.

Posted in branding, business strategy, ideas | Also tagged , , 2 Comments