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Tag Archives: management

Policing Google and Other Fun Topics: Ben Edelman

By John Julius Sviokla | Published February 17, 2010

I met a very bright young man today by the name of Ben Edelman, an Assistant Professor at Harvard Business School, who is involved in a number of interesting things from his current post on Typosquatting — how companies reserve popular misspellings of popular.

Posted in customer experience, ideas, marketing | Tagged | Leave a comment

Brand Management and the 10:45 Per Day Generation

By John Julius Sviokla | Published February 2, 2010

The Kaiser Foundation recently released a study documenting the astounding fact that 8-18 year olds in the United States have increased their media use from 8hrs 33 mins per day in 2004 to 10hrs 45 mins in 2009, which means that except for when.

Posted in branding, business strategy, customer experience, ideas, innovation | Also tagged , , , , , 1 Comment

Is This Innovation Too Disruptive for My Firm?

By John Julius Sviokla | Published January 15, 2010

One of the trickiest decisions in business is to assess: is this innovation too innovative for my firm? You need to decide, will the core business embrace the new product or service, or reject it?  Xerox, which invented the laser printer, ethernet, and the.

Posted in design, ideas, innovation | Also tagged , , , 1 Comment

The “New” Control Revolution: Or why the current analytics trend is not a fad…

By John Julius Sviokla | Published September 14, 2009

One of my favorite business books of all times is The Control Revolution by James Beniger.  It has been some time since I read it, but as I remember the argument, he notes that every time there is a new method to track, move.

Posted in business strategy, design, Uncategorized | Also tagged , Leave a comment