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Tag Archives: customer experience

The Web is Dead? or Just in the Modularity Cycle?

By John Julius Sviokla | Published September 2, 2010

Wired magazine recently announced on its cover that the Web is Dead.  I confess I really like the magazine  despite some of the hyperbolic rants that Chris Anderson, Wired’s editor creates like his book “Free” — which is completely indefensible from an intellectual or.

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Radical Continuity: What any retailer can learn from Nordstrom

By John Julius Sviokla | Published September 1, 2010

I’m coming to believe every good is a convenience good.  A recent New York Times article reported that Nordstrom has integrated their in-store inventory with their online supply, meaning that anyone can get access to the entire inventory from any “location” — a physical.

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Google v. Facebook: The battle for the world’s attention

By John Julius Sviokla | Published August 19, 2010

If you are the type of person who likes to think about where things might be going I’d suggest you start watching the evolving competitive battle between Facebook and Google.  Both firms want to know who you are and whom you connect to, e.g..

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Social Killer Apps and the Humanization of the Marketspace

By John Julius Sviokla | Published July 24, 2010

Today’s New York Times article joins new stories about Zynga (formally Zynga Game Network), the maker of FarmVille, MafiaWars and other popular games on Facebook.  Mark Pincus, the 44 year old founder is estimated to be Silicon Valley’s newest paper billionaire.  Not only is his.

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People or Machines & Transparency: Twin innovations in service

By John Julius Sviokla | Published July 6, 2010

Esurance.com’s current advertising campaign emphasizes the fact that their customers can interact with technology when they don’t want to talk with people and they can talk with people when they don’t want to interact with technology.  In a world which is becoming increasingly populated.

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Cognitive Continuity: Key to winning in the Marketspace

By John Julius Sviokla | Published June 26, 2010

A dear friend of mine was asking me about my 1994 article on Managing in the Marketspace, and I wanted to share some of my email to him because I think the overall point is more general than the narrow conversation we were having..

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Used = Green: Environmentally friendly demand creation

By John Julius Sviokla | Published June 14, 2010

One way to effectively market while being friendly to the environment is to facilitate the market in used goods.  When I was a kid my father used to make me bang nails out of junked wood and straighten them on an oak workbench to.

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Innovations in Listening to the Market: eBay could do better…

By John Julius Sviokla | Published June 11, 2010

eBay recently guided Wall Street to lower numbers.  I’m always amazed that eBay can’t grow faster because they have lots of information on millions and millions of people’s desires.  Moreover, they know not only what is being sold and bought, but also what people.

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Innovations in Use: Is the iPad to computers as transistors were to radios?

By John Julius Sviokla | Published June 3, 2010

A few days ago the iPad just passed 2,000,000 units in sales in under 60 days.  Why is that?  I think its because the device allows people to take their information sources and uses (e.g. their personal marketspace) and “bring” it into their everyday.

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Do You Curate Your Audience?

By John Julius Sviokla | Published May 29, 2010

Earlier this week, in a hot New York City, I was having some tea and lemonade with a dear friend who is a  senior publishing executive.  When our conversation turned to exploring the future of publishing she said, “our folks say our core value.

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