Disruptive Thinking: 5 attributes to consider

by John Julius Sviokla on August 7, 2010

Every once in a while you see something which is such a fresh solution to a problem you just say ahhhh.  Check out this skytrain/bus idea about how to float about the traffic in China and create efficient transport.

It got me thinking as to what makes for a disruptive thought:

1. A solution which transforms a constraint into a benefit.  In the sky-train/bus example, the roadway becomes the rail-bed for the elevated sky-train.

2. Disruptive thinking often creates a radically new relationship between resources.  So when you think about the folks who are growing algae from human waste to turn it into bio diesel it is a new relationship among inputs and outputs.

3. Disruptive thinking often radically changes the scale of an innovation.  For example, when Christo the artist decided to wrap entire buildings or create valley curtain, he was thinking of art on a grand scale — and its very scale changed the nature of the innovation.  See the photo above.

4. Disruptive thinking sometimes comes simply from radically lower cost at higher volume.  Narayana Hrudayalaya hospital in Bangalore is the largest heart surgery hospital in the world — doing over 6,000 operations a year, with half on children, at a small fraction of the cost of any other location the world.  Check out the BBC report on this spectacular organization.

5. Disruptive thinking sometimes unearths a desire or a market that no-one thought was there.  Who knew people that people would be so interested in talking with each other in a social network.  Facebook’s 500,000,000 members were unforeseen by anyone I know and only by the few who believed its potential power.

Is there a disruptive way to look at a big issue or opportunity you face?

{ 4 comments… read them below or add one }

Allan Ryan August 7, 2010 at 10:06 pm

Disruptive thinking is when you solve a contradiction. When you want something lighter and stronger, higher quality and cheaper. Originaly the concept comes from TRIZ, a method of innovationHave a look at http://www.systematic-innovation.com. Darrell Mann is a world leader in this type of thiniking

R Murli Krishnan August 10, 2010 at 1:51 am

Disruptive thinking comes from a open / unrestrained free creativity. Though, some times it looks as incidental happening,but there is a method. It comes from a strong belief that every problems comes with a solution built integral to it.
R Murli Krishnan

Anthony Chambers August 20, 2010 at 10:15 pm

Can a machine do disruptive thinking? It would seem Douglas Adams Infinite Improbability Drive may have a processor…
http://www.eetimes.com/electronics-news/4206205/Startup-developing-probability-processor
But seriously, something like this may be exactly what Business Intelligence processing needs.

Melissa Giovagnoli August 22, 2010 at 9:51 am

Disruptive thinking can happen even better when it is facilitated with a strong and effective facilitator AND when the right people are brought together. The problem, however, as I see it is that the groups I often see come together to create are brought together with no real thought behind their respective or collective abilities to collaborate.

I am working currently with Sarah Miller Caldecott who wrote the book, “Innovate Like Edison” who shared with me a creativity tool that is exceptional in identifying those individuals who have the acumen to create and collaborate. With a tool like this I believe organizations can achieve breakthroughs more rapidly and effectively. We are currently working also on an innovation center that would allow for constant disruptive thinking to occur as that will be the focus of the center and the daily activities inside.

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