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Category Archives: sales

Are You Worldclass Online? Seven principles to think about…

By John Julius Sviokla | Published June 9, 2010

The other day I was talking with my partner Jamie Yoder about a client who was asking him: What does it mean to be a world class online organization?  Here are seven things that I think are critical to be world class online. Frictionless.

Also posted in ideas, innovation, leadership | Tagged , , , | 6 Comments

Creating Customer Communities: Two different innovations in conversation

By John Julius Sviokla | Published June 8, 2010

Valaria Moltoni, scion of the site Conversation Agent, has advocated (as many other have too) that you can benefit from creating communities of customers. On a recent post, she showed a cute video by Intel about how engineers love nerdy jokes.  It highlighted to.

Also posted in innovation | Tagged , | 1 Comment

The Importance of The Sales Cycle in Getting an Innovation Off the Ground

By John Julius Sviokla | Published June 4, 2010

Time hurts all deals. — Anonymous A key reason innovations fail is that inventors neglect to correctly assess how long it takes to sell something truly new, and while they figure this out they usually run out of capital.  I came to believe this.

Also posted in innovation, leadership, marketing | Tagged , , , | 3 Comments

Sales Reinvention: Why the iPad is a person to person innovation

By John Julius Sviokla | Published May 28, 2010

Nothing happens until somebody sells something. — Anonymous I admit it.  I love salespeople.  There are few things more precious to an enterprise than someone who can create demand.  I have also been using my iPad for a couple months now, and as someone.

Also posted in innovation, marketing | Tagged , , | 6 Comments