From the category archives:

branding

Designing Promotions in the Internet Age: Groupon’s Five Key Lessons for All Companies

by John Julius Sviokla on September 8, 2009

Disney Buys Marvel: How to Design 3D Brands

by John Julius Sviokla on August 31, 2009

The Google Doodle Logic

by John Julius Sviokla on August 21, 2009