From the category archives:

branding

Digital Innovation in Social Space: The Patriot’s Jumbo, Jumbotron

by John Julius Sviokla on June 12, 2010

Innovations in Listening to the Market: eBay could do better…

by John Julius Sviokla on June 11, 2010

Gifting as Branding: How Coke & Pepsi Use Social Media

by John Julius Sviokla on May 24, 2010

Create “Choosing” (Not “Shopping”) Experiences

by John Julius Sviokla on May 9, 2010

How the iPad is Like the Tesla Roadster

by John Julius Sviokla on May 7, 2010

Real Time Brand Management

by John Julius Sviokla on March 18, 2010

Ten Propositions for the Virtual Age…

by John Julius Sviokla on February 8, 2010

Brand Management and the 10:45 Per Day Generation

by John Julius Sviokla on February 2, 2010

Starbucks Crowdsources Two Obvious Apps That Every Retailer Should Have!

by John Julius Sviokla on September 22, 2009

Designing Promotions in the Internet Age: Groupon’s Five Key Lessons for All Companies

by John Julius Sviokla on September 8, 2009

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