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Category Archives: branding

Google v. Facebook: The battle for the world’s attention

By John Julius Sviokla | Published August 19, 2010

If you are the type of person who likes to think about where things might be going I’d suggest you start watching the evolving competitive battle between Facebook and Google.  Both firms want to know who you are and whom you connect to, e.g..

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Digital Innovation in Social Space: The Patriot’s Jumbo, Jumbotron

By John Julius Sviokla | Published June 12, 2010

The New England Patriots are installing a 164 x 41.5 foot high definition television for this upcoming season, which is puny compared to the Dallas Cowboy’s two 180 x 72 foot LED screens!  Besides the fact that I’m simply amazed by the technology itself,.

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Innovations in Listening to the Market: eBay could do better…

By John Julius Sviokla | Published June 11, 2010

eBay recently guided Wall Street to lower numbers.  I’m always amazed that eBay can’t grow faster because they have lots of information on millions and millions of people’s desires.  Moreover, they know not only what is being sold and bought, but also what people.

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Gifting as Branding: How Coke & Pepsi Use Social Media

By John Julius Sviokla | Published May 24, 2010

Coke & Pepsi are very active in social media and I think their hard work is helping to build up a “trust bank” with their audience.  As has been widely reported, Pepsi took their Superbowl ad budget and instead of creating a set of.

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Create “Choosing” (Not “Shopping”) Experiences

By John Julius Sviokla | Published May 9, 2010

On a recent, gorgeous day in New York City I walked from Bergdorf Goodman at 59th Street & 5th Avenue past Cartier on 52nd street and continued down 5th Avenue for over a mile. Because I was preparing for a speech I was scheduled.

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How the iPad is Like the Tesla Roadster

By John Julius Sviokla | Published May 7, 2010

Courtesy of my dear friend Peer Munck (Founder of MunckMix, a music distributor), I just had my first ride in a Tesla Roadster, the $129,000 electric sports car. It blew me away, because I was reminded what can happen when innovators lovingly create something.

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Real Time Brand Management

By John Julius Sviokla | Published March 18, 2010

On March 13, a Virgin America flight from Los Angeles to New York was diverted from John F. Kennedy International Airport to Stewart airport in Newburgh, N.Y., due to severe weather, and the passengers and crew waited in the plane on the tarmac for.

Also posted in business strategy, customer experience | 3 Comments

Ten Propositions for the Virtual Age…

By John Julius Sviokla | Published February 8, 2010

Back in 1993, Jeffrey Rayport and I were trying to understand the implications of the exploding information world. It was about a year before the first browser, Mosaic, was created. Below are our “ten propositions for the virtual age”. I’d love your reaction to.

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Brand Management and the 10:45 Per Day Generation

By John Julius Sviokla | Published February 2, 2010

The Kaiser Foundation recently released a study documenting the astounding fact that 8-18 year olds in the United States have increased their media use from 8hrs 33 mins per day in 2004 to 10hrs 45 mins in 2009, which means that except for when.

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Starbucks Crowdsources Two Obvious Apps That Every Retailer Should Have!

By John Julius Sviokla | Published September 22, 2009

Starbucks has announced that they are fielding two applications, in test, that help users find their stores, explore the menu and nutritional information.  They are have an application which allows customers to recharge their Starbucks card, and enables the phone to display a bar.

Also posted in webtech | Tagged , , | 1 Comment