Subscribe to John’s Blog

Monthly Archives: March 2010

Real Time Brand Management

On March 13, a Virgin America flight from Los Angeles to New York was diverted from John F. Kennedy International Airport to Stewart airport in Newburgh, N.Y., due to severe weather, and the passengers and crew waited in the plane on the tarmac for...

Read More


Thought Experiment: What if Facebook, Skype and PayPal Merged?

Many people don’t know that Bostonian William Crapo (Billy) Durant founded General Motors, and if you ever go to the old General Motors Building in Detroit, you will see his initials emblazoned on the coat of arms in the eaves of the building.  Durant...

Read More


How Behavioral Economics Can Help Cure the Health Care Crisis

This post was co-authored with Bret Schroeder and Tom Weakland and is also posted at HBR at http://tinyurl.com/yel2j3y Noncompliance with medical advice is one reason the U.S. health care is so costly. Yet it has received only cursory attention in the national health care...

Read More