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Monthly Archives: August 2009

Disney Buys Marvel: How to Design 3D Brands

Many comic fans around the world, my eldest son John included, will bemoan today’s announcement that the Disney entertainment zaibatsu will swallow up Marvel Comics and its 5,000 characters for $4 billion. Years ago I, too, spent my hard-earned shoveling money on Spiderman, The...

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Designing Your Customer’s Decisions

There is a vital lesson buried in the August 19, 2009 Jet Blue announcement that they were suspending sales of the $599.00 "All You Can Jet" promotion they’d debuted only seven days before. Any student of Behavioral Economics could have predicted that an "all...

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Designing Your Customer’s Decisions

There is a vital lesson buried in the August 19, 2009 Jet Blue announcement that they were suspending sales of the $599.00 "All You Can Jet" promotion they’d debuted only seven days before. Any student of Behavioral Economics could have predicted that an "all...

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The Google Doodle Logic

On August 14, 2009, Google put the "doodle" above on their homepage to remind the world that it was the birthday of Hans Christian Ørsted – the father of the study of electromagnetism. Why? Because they have a design sensibility for the marketspace age...

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What You Can Learn from Yahoo!’s Fumble

Technorati Tags: strategy,design,competition As far as I can tell Yahoo! did a lease/sale deal with Microsoft, thereby exiting the growing online search business to focus on the fragmented, super-competitive, online media business because Yahoo! CEO Carol Bartz and her advisors said they could not...

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