April 24th’s New York Times featured a front page (below the fold) picture (and story) of hotels.nl’s advertising on the side of sheep, bedecked with advertising blankets rented to hotels.nl for the price of one euro, per day, per sheep. It is heralded by...
I often wonder what Walt Disney would be doing if he were alive today (e.g. WWDD). My guess is that he would be pioneering internet content, for more than any person in the history of entertainment, with the possible exception of a few Roman...
Yesterday’s Wall Street Journal had an article about how insurance companies are starting to pay for remote treatments, and this off-site consultation is the beginning of an important revolution of remote care. Why is this so important? Well, we know that one of the...
At the core of any Customer Relationship Management (CRM) system is a very simple idea, you want to tailor your business system to deliver the best experience to those customers with the highest potential future value. Yet, most firms treat customers differently only based...
It has been reported that Wal-Mart, which represents almost two percent of the Gross Domestic Product of the United States, is “afraid” of Google because the powerful search engine may make comparability of price more transparent, and thereby hit the powerful retailer right in...
My friend Dan Ariely, a Professor at MIT’s Media Lab and Sloan School , and his colleague James Heyman wrote a wonderful little paper called Effort for Payment: A tale of two markets. In this short piece they brilliantly show people operate with at...
Following on yesterday’s blog, I wanted to reflect on a more specific Wiki innovation. My dear friend, and software genius, and wonderful human being, Dan Bricklin, in his understated way has launched wikiCalc, which allows the user to run a spreadsheet on a distributed...
There was a recent NYTimes article citing a study by the magazine Nature which compared Wikipedia, and Encyclopedia Britannica for accuracy. It turns out that according to this study the two sources are “tied”. To me the more interesting thing is that there is...
Many years ago Peter Drucker pointed out, with the clarity that few management writers achieve, that corporations exist to create customers and serve them. Marketing is the art of creating customers. (It is true that assessing great management writers is like judging a strength...